Isabel Marant was in doubt about confirming a cooperation with H&M but after thinking through the whole idea she made the right decision and is happy about making it possible for her young fans, too, to be able to afford her designs. "The cooperation with H&M made a dream come true for many of her fans" (vogue).
The limited collection is full of heavy kints, booties with fringes, boho-jackets, boyfriend blazers, leather pants and accessories. The designs are from her former collection with tiny changes in them, such as different prints, cuts or fabrics, although some pieces for the capsule collection are also made of the original fabrics from her former collection. Beauties such as Mila Jovovich, Alek Wek and Daria Werbowy are the campaign models looking easy in the campaign video.
There for sure hasn't been an H&M-cooperation which was been longed for so much. I just can't wait to see the whole collection in the store and soon call myself a proud owner of Isabel Marant's pieces, too.
Read more here about the campaing.
Have a nice tuesday, love